Meet the GTM platform that won’t burn a hole in your pocket
Tabula gives you everything Clay promised - without credit burn or workflow confusion. Scale lead research, multi-providers enrichment, and AI personalization 10× faster and cheaper.
Bring your own API keys - use Tabula for free
Plug in your own enrichment API keys (like Apollo or Zerobounce), pay providers directly, and use Tabula at no cost.
Access 80+ enrichers
Use diverse data sources to support any outbound strategy, from niche providers to the big names.
Build your own strategy
Create workflows that match your outbound process. Add steps, choose enrichers, and segment your way with full flexibility.
Use waterfall enrichment
Hit providers one by one until you get what you need, catch what others miss and get up to 4x more coverage.
See how Tabula runs what Clay can’t
Mix multiple searches
With Tabula, you can mix search types like filters and lookalikes in one flow. Just drop them into your canvas and stack results.
Branch logic mid-flow
Split your results by lead quality, job seniority, or region - all within a single workflow. Clay can’t branch. Tabula makes it easy.
Step-by-step filters
Clay filters live in views, making complex segments hard to manage. Tabula uses filter nodes you place and combine anywhere in the flow.
Exclude any list, at any step
In Clay, you can exclude once during search. In Tabula, you can subtract any list at any step and clean up overlaps as you go.
Smarter dedupes
Clay limits you to one-column dedupes. Tabula lets you find duplicates by full row or selected columns like email, title, and domain - directly in your flow.
No more column sprawl
Clay builds long parent-child chains across columns. Tabula keeps logic in nodes, so your flow stays clean and structured no matter how complex the data gets.
Handle arrays inline
Clay pushes arrays out into new tables. Tabula treats them as native - process them inline without breaking the flow.
Monitor data quality
Tabula shows missing values, uniques, and distributions in real time, so you catch gaps and inconsistencies before they affect your results.
No row limits
Clay restricts you to 50,000 rows per table, which becomes a bottleneck with large datasets. Tabula has no such limits, whether you're working with massive CSVs or querying data warehouses.
Build your GTM career on tools you own
As a GTM engineer, you need professional tools you can trust and take with you. Tabula runs on your desktop, stay free forever for personal use and puts you in control. No credit burn, no lock-in.
Don’t build your career on closed, rented systems. Own your setup with Tabula and carry it with you, from project to promotion.
Inbound enrichment and automation
One tool for inbound, outbound, and everything in between.
Master one system, run the whole funnel like a pro.
Enrich and qualify leads
Automatically enrich inbound leads from any source with company, contact, or intent data. Score them based on custom rules.
Build customer 360
Combine data from multiple tools (product usage, support tickets, billing, and more) to create a unified view of each customer.
Run analytics
Track conversion rates, segment performance, enrichment coverage, and more using built-in charting and reporting, without exporting data elsewhere.
Tabula connects to 450+ sources to bring all your data together
See all sources
Flexible, modular, and built for scale
Tabula gives GTM teams full control without code
Combine multiple providers using waterfall
Score, segment, and branch based on any field
Run A/B tests on enrichment logic and messaging
Catch data issues with live previews and quality checks
Use AI to clean, extract, and structure messy input
Run advanced workflows with multiple branches
Personalize outreach using AI-written content
Merge inbound and outbound into one flow
Share flows across your whole GTM team